Pradhan Mantri Kaushal Vikas Yojana (PMKVY) is the flagship scheme of the Ministry of Skill Development & Entrepreneurship (MSDE). The objective of this Skill Certification Scheme is to enable a large number of Indian youth to take up industry-relevant skill training that will help them in securing a better livelihood. Individuals with prior learning experience or skills will also be assessed and certified under Recognition of Prior Learning (RPL). Under this Scheme, Training and Assessment fees are completely paid by the Government.

The Short-Term Training imparted at PMKVY Training Centres (TCs) is expected to benefit candidates of Indian nationality who are either school/college dropouts or unemployed. Apart from providing training according to the National Skills Qualification Framework (NSQF), TCs shall also impart training in Soft Skills, Entrepreneurship, Financial and Digital Literacy.

Manikandam being the area where there are many dropouts, DB Media felt the need for Skill oriented trainings to the local Youth. Thus, in Partnership with Central Government and ECareer Pluz Ltd, Madurai, DB Media launched Skill India program in the centre. With high infrastructure in the centre, the project was approved immediately and a target of 480 was set. The centre is approved to train youngsters for two job roles – Editor and Sound Editor. The project is being implemented with a huge success.