Don Bosco, Manikandam was canonically erected in the year 2000 as Provincial House along with activities of Social Communication, Development Office, Christian Fund for Children & Aged (CFCA). In the initial years it had the Provincial team and the department Directors of Social Communication and Development Office and Vazhikaatti.  Vazhikaatti services that was functioning in Karumandapam was shifted to the newly built wing in the Provincial House in June 2006.

With extensive work carried out the department of Social Communication and the need to move the Provincial House to the city for functional purposes happened simultaneously with the decision of integrated theologate at Chennai. A decision was made to move the Provincial House to Kristodayam where the students of theology stayed during their theological study at St. Paul’s Seminary. The present house at Manikandam was approved to run diploma courses in media studies along with functioning of other departments. Hence a community of departments was born on 24th May 2009.

The centre named as “Alaihal” began its work focusing on the Cultural forms of the locality. Much interest was shown in developing the cultural dances of Tamilnadu. Lot of Albums was released on the Folk dances. A film named “Koothu” was produced to bring to limelight the artists who are involved in the development of Tamil culture. Then there was interest shown to produce Christian Albums keeping in mind the needs of the time. There were many albums which became blockbusters.

After establishing the name there was a move to produce videos, documentaries and short films. Few of the short films and documentaries were well appreciated and it gained lot of international audience. Keeping in mind the global audience the centre was rechristened as “Don Bosco Media”. Now it is growing in multifaceted fields and technologies. It has stretched out its roots to many fields of communication including 3D art, Social Media and Smartphones.

General & Youth Situations

The Manikandam Union is a revenue block in the Tiruchirappalli district of Tamil NaduIndia. It has a total of 22 panchayat villages. It is one of the largest Panchayat Unions of Tiruchirappalli District. It is located 10 kilo meters away from Tiruchy city. Agriculture is the prime occupation of the villagers at Manikandam Union. It has a total population of 1, 07,526 people. Among them 75, 242 are literate. Although more than 70% of the villagers are literate, career opportunity for them still remains an issue to be embarked upon.  Youth capture 25% of the population. They are literate but most of them are unemployed. In order to meet the ends of the family, they stick on to any job providing wages daily, weekly or monthly devoid of their qualifications.

The hi-tech ethnicity of the city has a greater impact on the youngsters of Manikandam Union. It is a surefire reality that modern day technological advancements are constantly seen throughout every aspect of life. Cell phones, portable Internet availability, laptop computers, iPods, mp3 players of every brand, and many other devices, are everywhere. They seem to possess unending possible detriments, but, along with such issues, technology also has positive impacts on today’s youth. In some situations, the Internet and iPod prevent sociability, though in others they may be the cause of increased social activity. Overall, modern technology has the capability to bring people together as well as enhance the social abilities of the today’s youth.


Cyber a new type of addiction

People seem to sit on internet for hours together without any specific purpose “Addictions” can be healthy, unhealthy or both. If you are fascinated, devoted or feel like spending as much time as possible towards something this could be an outlet for learning, creativity, and self-expression.it is also claimed by many people regarding internet as nothing but pornography and cyber-sex. Cyber space is maliciously eating your life. Cyber space and connectivity are not a priority in the lives of many other countries, but just treated as a technology that is one among the sources of business development. Our country is still in a developing pool, which is experiencing the progress of such sources. There is a need to prevent the media from having a negative influence on society.

 Youth, Children and Media

The children and youth have lost their normal physical growth and suffer from unhealthy lifestyle that has emerged. These bad effects on children are manifested in the terms of their changing mental set up and the declining quality of their lifestyle. Children, who should invest their time in reading good book, studying, playing outdoors, exercising and engaging in social activities, today, spend their evenings with the television.

The internet that is easily accessible to even small children exposes them to things they need not to know and will not understand. Media affects the physical well- being of individuals to certain extent. People spending hours in front of television or surfing the internet have to suffer from eye problems and obesity. Media being one of the prominent sources of looking at the outside world has changed the cultural and moral values of society. A majority of the audiences believe in what is depicted by the media. Many think all of it is true. Youngsters and children are bound to mix the reel and real world and get highly influenced by the mass media.  A particular event or celebrity may receive undue importance and set wrong ideals before the youth. It may present an ostentatious lifestyle which may indicate wrong ideas amongst youngsters. Misleading messages may again divert young minds towards a wrong path.

Reality shows involving children are at rampart. A child psychiatrist put it, ‘this is child abuse at mass scale and one day we will pay for it’. The deadly showbiz competitions that end in depression. Children have ended their life failing to perform in front of television. She considered it was her failure to perform. The deeper failure was that of society which refused to see design and miraculous nature of every single child in it.

Reality shows feeds off the anxieties and insecurities of our self-absorbed lives. They also feed into our insatiable greed and voracious appetites. Arguably, reality shows incite participants to aggressive and competitive behavior and validate these as desirable. Contestants cheat, lie, bicker and are dishonourable on shows and this is becoming uniformly acceptable. Reality shows are abetting suicides and suicides on the increase.

Thus, analyzing the situation and the needs of the society in and around Manikandam, there was a strong urge to start a Media Centre in Manikandam. First the centre was functioning as a department in the Provincial House. After shifting of the Provincial House to Kallukuly, the centre started expanding its work through an institute named “Don Bosco Institute of Information & Communication Excellence (DBIICE).” Then number of activities increased and today it is functioning as a full-fledged media centre.